How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh ##TOP##
How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh ===> https://urllie.com/2tqpd2
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world is the career monograph from graphic designer Michael Bierut. Using examples from a portfolio spanning five decades, Bierut provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.
Krista: Well, one of the things that I did was ... That worked for me is number one, my only focus was on the product. So that is all I did for the first year to be honest with you even when I got like a year later when I got my first units in hand. I kind of was like, great, what do I do now I mean, I spent that much time focusing on the product itself, not the actual business model afterward. And I know a lot of people don't do that. But there were things that I wanted to make sure about the product. That number one, that I could sell it, obviously that I would have a big enough market.
Krista: So these were the things that we did that sometimes we would make money. Sometimes we wouldn't, but we didn't look at it like, how much money did we make this weekend Because our other jobs paid a lot more than GloveStix did. We looked at it like, how many people did we get to share our product with this weekend And then we would notice, so we would sell a bunch of stix set at an event. And then we noticed that whole following week, we'd sell more and more and more, we'd start to get customer testimonials, reviews, emails to the site that I could then share it via social media. And then I made a customer testimonial book, and I go to more events and more events and that got exhausting after about eight months.
Krista: What we did a lot. Felix you know we'd love we laugh at ourselves. Like, we would literally laugh at ourselves be like we'd sometimes we'd show up and we'd forget certain things and instead of like freaking out and stressing, we would just be like, you know what we got to wing it. Let's wing it. We got to wing it. This is we're here we got to make the best of it. And I think we didn't have any of that like, my gosh, my weekends ruin. The only time it was ruined. It was like it was canceled for rain or whatever, then that was disappointing because you pay for the hotels, you pay for the event to go there and then you can't sell any product so you lose money. So that was really hard to overcome.
Krista: But as far as overcoming our mistakes, we looked at it as a learning process, like, Okay, well next time we should make a list. I remember the first event we did, we didn't bring change. We didn't realize people actually paid in cash. So we didn't even have changed like dollar bills, and people would be like, and I'd be like, sorry I don't have to change. And so we literally one of us had to go run to the bank that morning and go in and get change, right during the event. So the next time we knew guess what, we better bring cash for change. I think it's little things like that, that you can ... You just learn as you go, it's never going to be perfect. You're always going to make mistakes. 1e1e36bf2d